Parents, carers &
children
Professionals &
organisations
Primary care &
integrated health care
Local authorities &
businesses
1 in 5 UK children have a probable mental health disorder. (NHS Digital, 2024)
82% of UK parents have shown signs of parental burnout. (Action for Children, 2024)
2 out of 3 parents take time off work due to children's mental health needs. (Nutfield Trust, 2024)
50% of mental health disorders are established by age 14. (Mental Health Foundation, 2024)
Nearly half of children referred to mental health services in the UK are under 13 years old. (Children's Commissioner Report, 2024)
As a parent, you have an endless to-do list. When you think about playing with your child, do you feel too tired? Maybe you worry about a messy board game or if the toy is a good "learning opportunity." We get it—it can feel like just another chore. But we want you...